The Swedes not have a gun culture. When classifying films they rate film violence more harshly than film sex. They are currently not at war. they haven't been at war for a long time. How then do the Swedish armed forces recruit troops and officers. These two ads highlight, which I doubt are part of their training highlight the need to solve difficult and mentally taxing problems or suffer injury or death. That sums up the role of the officers doesn't to solve questions quickly while under physical and emotional stress.