Canadian Club's current campaign is aimed aimed at young non-whisky drinkers. Many of advertising campaigns use young pretty people. The twist with this campaign is using retro images of young people in the past. The faded color photos give the impression of old amateur snapshots. At CC's website you can make your own mock ad. Here, Fun With Canadian Club Ads, is a collection of more "user created content" at Something Awful.
Here is another one that could be a motivation poster.
Here is another one that could be a motivation poster.
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