Montana, not the usual place to think of when advertising is mentioned, has produced a series of anti meth ads. Most of the ads focus on the addictive nature of this drug. In this age anti drug paranoia the best drugs to promote, for drug dealers, are those that are used uncontrollably by a small number of people, like crack and meth. Drugs whose usage is more widespread at the same time with lower expenditures per user, like pot, are less intensely profitable. It is easy to market to addicts rather than occasional users.
The Montana ads, are too graphic for most media outlets was developed in conjunction with meth addicts. On of the ad men behind this ads talks on NPR.
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