Saturday, August 16, 2008

Changing Demographics in US Music Sales

Percentage of Music Market by Age of Consumer

You can see why the US music industry is in trouble. In 1990 more than 70% of music sales were to those under 30 years of age. now with iTunes the biggest segment isn't teenagers but people over 45. Boy bands don't sell well to people who already have developed musical tastes and collections.

No comments: