Stuff White People Like is a new blog that focuses on sociology of mainly white urban professionals in North America. Some observations are rude, some insightful some both. Here is one entry, Microbreweries. However a recent Report on Business article, What Happened to Blue?, highlights that decline of Labatt Blue as a brand. The change is not that the big brewers are selling less but they are promoting and selling and promoting horrible American "beer", (Srooc and Dub) rather than passable Canadian beer like Blue and Canadian, see below. Mass market beer isn't being outsold by microbrews but by mass market Yank "beer"
2000 MARKET SHARE
Molson Canadian: 11-12%
Labatt Blue: 10-11%
Budweiser: 8%
Coors Light: 7-8%
TOTAL FOR BREWERS
Labatt: 47%
Molson: 47%
2008 MARKET SHARE
Budweiser: 12%
Coors Light: 10-11%
Molson Canadian: 8-10%
Labatt Blue: 5-7%
TOTAL FOR BREWERS
Labatt: 43%
Molson: 41%
*Ranges based on industry observers' estimates and company information
Shifting ad budgets
| 2003 | 2006 | % | |
| ($million) | ($million) | change | |
| Budweiser | 8.6 | 11.9 | 38 |
| Labatt Blue | 7.2 | 7.7 | 7 |
| Coors Light | 8 | 9.6 | 20 |
| Molson Canadian | 6 | 9.3 | 55 |
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