Joe Veitch is an animator and musician. This recent ad seems to be ripping off the LOLcat phenomenon. However if you look at some of his earlier work and ads you discover he was was using this style well before every bulletin board was overrun with photoshopped images of kittens and bad spelling. You can fund more animations and songs at his blog Rathergood. Be warned there are number of songs that are definitely NSFW, stay away from anything to do the Royal Family or donkeys. There many other fine songs of his like, First Drink of the Day (mentioned on this blog nearly 3 years ago), Ninja Kitten or Looking for My Leopard.