Thursday, November 26, 2009

Cool Art Project and the Heartless Corporation That Ripped it Off

This short film gives you context and scale to imagine yourself on a trip to space. I first saw the copy of this film. Toshiba has a new ad out that replicates this with a higher budget and better electronics. Here is more detail on Escape Vehicle No. 6 from Simon Faithfull, the artist who created the project.

Toshiba and its ad agency is trying very hard to be like marketing department of the Sirius Cybernetics Corporation. In Hitchhiker's Guide to the Universe they were described in current and far future editions as; "a bunch of mindless jerks [who'll be / who were] the first against the wall when the revolution comes."

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