Saturday, May 26, 2007

Microsoft Hates iPod, Microserfs Like iPod

Photo courtesy of Fimoculous

A recent Wired article highlighted the antipathy that feels for Mac and all it works. It was about the Microsoft Zune division. Zune is trying to rallly its troops by givving a free Zune in exchange for a iPod. Much joyful schedenfreude ensued on slashdot, where this story appeared and on flickr where the photo above was posted

Space Cowboy on slashdot chimes in with this marketing insight.
...If MS can only get 0.1% of their *own* people to switch, they ain't gonna make it too big in the far more neutral marketplace...


blastcap on flickr has this comment on the success of Microsoft marketing to Microserfs.
If it is a morale-boosting exercise for the Zune folks, wouldn't you think that the bin would be filled to the top with iPods? I count seven iPods in there. Not a great morale-booster. It totally misses the mark and instead reinforces what most of us already know...that the iPod is king and the Zune is never going to seriously compete with it.

...unless it was filled with iPods initially and all the Zune people have been taking them home.

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